Azul La Mar: Brazilian Swimwear Born from Soul, Sun and Saudade
Azul La Mar isn’t just another women’s swimwear brand. It’s a feeling. A story. A memory of home, carried across oceans.
Born in Brazil and crafted for women everywhere, Azul La Mar is a celebration of movement, freedom, and the kind of beauty that’s as bold as it is effortless. If you’ve ever felt saudade — that sweet ache for something far away — you already know what we stand for.
Bringing Brazil to the World — One Bikini at a Time
As a Brazilian woman living in the UK, I missed the colors, the curves, the ocean breeze, and the unapologetic joy that Brazilian bikinis embody. So I decided to bring a piece of home with me — and with you.
Every piece from Azul La Mar blends the soulful essence of Brazil with high-quality, ethical production. We work directly with Brazilian artisans to bring you sustainable swimwear that doesn’t compromise on style or values.
What Makes Our Brazilian Bikinis Different?
- Authentic Brazilian Cuts: Designed to flatter, move, and turn heads — just like the women who wear them.
- Ethically Made: We support local producers in Brazil and use consciously sourced materials. Feel-good fashion, in every sense.
- Built for Real Bodies: From confident curves to subtle silhouettes, our bikinis are made to celebrate you.
- Inspired by Home: Our designs carry the energy of Bahia, the boldness of Rio, and the soul of Brazil — wherever you are in the world.
Who We Design For
You, wild one.
You, who wants to feel confident on the beach and connected to your roots.
You, who seeks sustainable swimwear that feels personal.
Azul La Mar is for women who live boldly, dream deeply, and carry their culture with pride.
What’s Coming Next
Our debut collection of Brazilian swimwear in the UK drops soon — and trust us, it’s worth the wait. Think bold prints, timeless cuts, and pieces you’ll want to wear from sunrise swims to sunset drinks.
Be the first to know when we go live:
Azul La Mar is not just a bikini brand.
It’s a movement — of women, waves, and the freedom to be fully, joyfully you.
With sun, salt, and saudade,
Flavia Araujo
Founder, Azul La Mar